Some bits of our past experiences in agriculture...
All the pieces of the puzzle must be included in a good commercial game plan. Thanks to its accumulated experience in the industry, the Puzzle team has carried out projects in all spheres of agrimarketing.
Annual sales+marketing+ Plans
Variation of tactics according to your major commercial objectives
Product Launches
Notoriety campaigns
Sales training
Material for representatives and producers
Generation of leads interested in the product
Video testimonials
Marketing Management
In close collaboration with Sales of course!
Sales Incentive Program
Player Rating A, B, C
Analysis of motivators
Implementation of a program according to tax and legal rules (e.g. OAQ)
Program management and monitoring
Project management
Project leader
Coordination
Marketing expert / “voice of the customer” within multidisciplinary groups
Marketing studies
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Creation of personas (types of producers)
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Market trends and perspectives
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In-depth interviews and focus groups
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North American business case for specialty poultry
Analysis
(make data speak)
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Profitability by customer type
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Opportunities by territory
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Gains and losses to competitors
Special Projects
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Recruitment of agronomy interns
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CRM sales training
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Corporate events of 200+ participants
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Trade show booths
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Sales training management